What do you mean by eCommerce? What are the chief processes involved in it?

E-commerce happens to be an avenue for selling goods and services over the internet. Customers visit the website and buy products through electronic payments or Cash on Delivery. After placing the order, the merchant sends across the goods. This kind of trading has been in vogue since the early 1990s when Amazon was dealing only with books. But over the year its business has grown by leaps and bounds and today it is a multi-billion dollar industry.

 

What is the mechanism involved?

The online store functions similarly to a physical store. Customers visit the e-commerce store, look for products and opt for a purchase. The only difference, but a big one, is the buyer does not have to step outside to make purchases.

 

Chief processes involved:

 

Placing the order The customer gives an order on a particular e-commerce platform. They get the intimation that an order was placed.

 

Process the order Then as the next process payment gets processed. There is an option to pay on delivery as well. Following this, the sale gets logged, and the order is deemed complete. Payment transactions are normally processed via a payment gateway.

 

Shipping of the order The last thing in e-commerce happens to be shipment. The delivery of ordered goods has to be prompt. A slight delay can put off the customers and they will never return to the online marketplace.

 

Essentials in an e-commerce site

In order to be an efficient eCommerce platform, it must possess a vast array of products and services to sell on a website or an online marketplace. For example, if somebody comes for Mens Cotton T Shirts or Gym Vest for Mens Online, then the person should not go back disappointed. The online shop must be smooth to browse around, easy to use, and visually appealing. Mobile optimization is very critical as well. As per data from e-commerce platform Oberlo, mobile commerce sales touched $2.91 trillion in 2020 and can go up to $3.56 trillion in 2021. With several consumers shopping on mobile devices, it's imperative to optimize your online store for their comfort.

 

The checkout procedure matter a lot so due care has to be taken. This is the process the customer encounter to purchase your product or service. If the same happens to be a lengthy or complex exercise involving too many steps, the customers would flee the scene.